A Double Whammy for Women Advisors: How to Succeed in a Toxic Environment

November 7, 2023
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Imagine this; A potential new client comes in to meet with you for the first time and the minute he sees that you are a woman he asks the manager for a new advisor. How would you feel? How would this impact your future?

While today this seems extreme, imagine the same scenario as a woman of color in 1990.

Talk about challenging.

Today that same woman has built an amazing practice focused on women. How did she do it facing so much bias and more importantly why did she do it?

The industry says they support women yet so many women advisors still feel disregarded and unappreciated, it is still a toxic industry. Most women keep their heads down, do their jobs, and don’t expect any pats on the back.

René Nourse is a pioneer in financial services and paved the way for many women advisors. She cut through the toxicity, overcame a highly biased environment, and built an amazing practice that she is proud of.  As the founder of Urban Wealth Management, she shares her journey as a woman of color in the financial advisory world in this episode of the femXadvisor podcast. Join Adri Miller-Heckman and René as they talk about the challenges she faced and how she persevered to create something she loves.

Share in René’s positivity as she emphasizes:

  • The challenges she faced in the early days of her career as a female advisor of color
  • How supportive managers impacted her journey in the industry
  • The need for female advisors to advocate for themselves and their clients
  • The value of networking and obtaining a Certifed Financial Planner™ designation
  • Why it’s important for women financial advisors to embrace their natural strengths
  • The founding principle of her company, Urban Wealth Management, and the meaning behind the name
  • And more

Connect with Adri Miller-Heckman:

About Adri Miller-Heckman:

Adri Miller-Heckman is a powerful influencer in the world of women. As a former financial advisor and National Training Officer with Smith Barney, she learned firsthand what it takes to succeed as a woman in a male-dominated industry, and it’s not about working longer, harder, or sacrificing more. Adri’s femXadvisor business model provides new solutions, systems, and female-friendly tools fueled by a passion that drives growth.

As a globally recognized speaker, author, and consultant in the financial industry, Adri is highly motivational, challenging her audience to expand their vision of what is possible. Using humor and real-life experiences, Adri eloquently transforms thinking from linear to creative, traditional to innovative, conformers to disruptors, and redesigning long-held industry concepts.

Adri’s book, Keys to the Ladies Room, has empowered thousands of advisors to create a female-friendly business and marketing plan that appeals to women and attracts clients of both genders. Adri’s new podcast, femXadvisor, is quickly becoming a trusted resource for female financial advisors to embrace their authentic selves.

Connect with René Nourse:

About Our Guest:

After 25 years as a financial advisor with major Investment Management firms, René exited in June 2012 to launch her independent firm, Urban Wealth Management Group®. She acquired her CFP®, (Certified Financial Planning) designation in 2003. Sensing that a shift ought to take place in the financial services industry, her intention was to build a platform that focused primarily on strategic financial planning alongside investment management to better serve clients and help them build the lifestyle they desire and deserve. Also recognizing that women face unique and complex financial challenges, she created Smart Women/Savvy Money Club® in order to provide a supportive, secure environment where women are encouraged to learn, explore, and feel confident about making financial decisions. With a primary focus on building out one’s wealth, the firm’s imperative is sharing the significance of working with a financial planner in order to take the best steps to not only build out but protect their wealth. She has been a frequent guest speaker and contributor on the topics of financial planning, wealth management, and retirement. She has been recognized as a trailblazer, and financial expert and has received numerous awards. Between 2013 and 2019, she was a guest commentator for CNBC’s Closing Bell Report and has been a Five Star Wealth Manager Awardee since 2014. In 2017, she was recognized as a Woman to Watch by Investment News. In 2018 she was highlighted by the Los Angeles Business Journal as one of LA’s Most Influential Wealth Managers. In 2019, she was elected as the 10th President of the Association of African American Financial Advisors, known as QUAD-A, a national organization dedicated to advancing and supporting African Americans in the financial services industry. In 2019, she was inducted into Marquis Who’s Who Biographical Registry as well as the Who’s Who of Professional Women. Charles Schwab, who is her firm’s primary custodian, selected her to be in their National Ad campaign regarding Being a Fiduciary Matters – Why? From 2019-2020. In 2021, she was selected by the Los Angeles Times as one of the City’s Banking and Finance Visionary awardees.

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