Becoming Financially Fearless With Barbara Provost

October 4, 2022
Open in:

Women deserve to be financially fearless.

In this episode, Adri speaks with Barbara Provost, the founder of Purse Strings, about how she helps women learn what they need to know to make the right financial decisions for themselves and their families.

Barbara discusses: 

  • How the old school industry pushed her to strike out on her own
  • What starting her own advisory firm was like and what motivated her to go independent
  • The challenges she faced in financial services
  • What she would change if she could redesign the industry
  • How she avoids death by PowerPoint when educating adults
  • And more


Connect with Adri Miller-Heckman:

About Adri Miller-Heckman: Adri Miller-Heckman is a powerful influencer in the world of women. As a former financial advisor and National Training Officer with Smith Barney, she learned firsthand what it takes to succeed as a woman in a male-dominated industry, and it’s not about working longer, harder, or sacrificing more. Adri’s femXadvisor business model provides new solutions, systems, and female-friendly tools fueled by a passion that drives growth.

As a globally recognized speaker, author, and consultant in the financial industry, Adri is highly motivational, challenging her audience to expand their vision of what is possible. Using humor and real-life experiences, Adri eloquently transforms thinking from linear to creative, traditional to innovative, conformers to disruptors, and redesigning long-held industry concepts.

Adri’s book, Keys to the Ladies Room, has empowered thousands of advisors to create a female-friendly business and marketing plan that appeals to women and attracts clients of both genders. Adri’s new podcast, femXadvisor, is quickly becoming a trusted resource for female financial advisors to embrace their authentic selves.

Connect with Barbara Provost:

About our Guest:

No stranger to hard work and challenges, the Founder of Purse Strings LLC, Dr. Barbara Provost, has leveraged her strong experience, active research, and continuous data-gathering activities to solve a problem. Barbara found that women are consistently overlooked by financial organizations, to the tune of leaving a possible 22 trillion dollars of untapped sales on the table. 

Not only is this buying power being ignored for lack of tailoring to women, but this powerful demographic is also underserved and under-planned for their financial future. With that sole purpose in mind, Barbara leveraged her years of business consulting and expertise in adult learning, which resulted in what financial institutions need to reach and engage women, creating the first empowerment, education, and training tool to earn the vast spending power of the female dollar.

Purse Strings help women become financially fearless by learning what they need to know to make the right financial decisions for themselves and their families. Moreover, Purse Strings provides a cadre of financial professionals who have been trained and vetted to provide the right products and the unique service women want.

View All Podcasts